Lynn Rosenblum

Lynn Rosenblum is a toy and consumer products marketing, design/development, and consumer insights consultant, as well as an Assistant Professor, expert witness, and toy collector. Lynn has dedicated herself to mentoring and educating diverse groups of next-gen toy professionals about the value of toys in modern society. While working in the toy and consumer goods industries for over 35 years, she has perfected her expertise with unique work experiences, academic credentials, and a wealth of passion and insight.

Unparalleled toy industry knowledge and experience
Lynn’s experience spans every toy category from arts and crafts to dolls to plush, and beyond. Her work experience includes large companies such as Disney, Mattel, and Spinmaster as well as small companies such as Middle School Moguls and Play It All Forward, LLC. She has “360” expertise in the toy industry having worked across numerous departments and roles.

Over the years she has expanded her portfolio to other consumer product categories such as beauty, fashion, esports, hardware, household decor, outdoor recreation, sanitizing and safety products.

Teaching, Mentoring and Curriculum Development
Lynn Rosenblum is a Full Time Assistant Professor in the Toy Design department at Otis College of Art & Design with decades of professional toy and consumer products experience, a wealth of industry knowledge, and a true commitment and passion for teaching and mentoring students as the academic advisor for Toy Design. Currently, Lynn in teaches Toy Design and also teaches and has taught LAS classes, including Child Psychology and Math.

Lynn’s academic teaching experience in Otis’ Toy Design Department spans three decades (1999 and again from 2016 to present). She has also taught Entrepreneurship Studies at the University of Redlands. Other teaching experiences include Adjunct Faculty at the University of Wisconsin, Milwaukee as well as being a lecturer at the University of Southern California’s Marshall School of Business. She has mentored hundreds of students both pre- and post-graduation, helping to place them into introductory roles and internships at major companies like DC Comics, Disney, Educational Insights, and Jakks Pacific.

Legal Expert Witness
Lynn has been an expert witness offering opinions and testimony in over 17 toy industry and consumer product legal cases since 1994, and her understanding of the toy industry is unique and unparalleled in the expert witness space. She is often called upon to speak and opine on topics related to commercial success, consumer insights, similarity, and toy curation and value. Knowledgeable in all aspects of legal expert witness work from declarations and experts reports to depositions and court testimony, Professor Rosenblum has been retained by attorneys in Boise, Boston, Chicago, Los Angeles, New York, and Washington D.C.

Education and Industry Recognition
Lynn obtained a Master of Business Administration from the University of Southern California’s School of Business in 1985. Her toy industry recognitions include being nominated twice for the Wonder Woman of Toys Award (2006 for mentoring and 2017 for marketing) and winning once (2006).